ORGANIZATIONAL ASPECTS OF THE FUNCTIONING OF MODERN MEDIA IN CONTEXT CONTENT CONVERGENCE=ОРГАНІЗАЦІЙНІ АСПЕКТИ ФУНКЦІОНУВАННЯ СУЧАСНИХ ЗМІ В КОНТЕКСТНО-КОНТЕНТОВІЙ КОНВЕРГЕНЦІЇ

Abstract

The value of problem of strategies of activity of facilities of mass communication consists in the first turn in that facilities of mass communication come forward as a transmitter of actions and aspirations of politicians, parties, power on the whole, – if it can be generalized, then speech goes about express of basic professional functions of imperious followers. Responsibility for development and realization of the semantic loading of mass communication activity as the public phenomenon has the special value; it hardly can be compared to some by other type of responsibility before society.