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THE ROLE OF MARKETING COMMUNICATIONS IN PRACTICAL ACTIVITY OF ENTERPRISES OF TOURISM INFRASTRUCTURE (EXAMPLE OFCATERING)
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| dc.contributor.author | Polishchuk, О. V. | |
| dc.contributor.author | Trusova, T. S | |
| dc.date.accessioned | 2018-06-08T08:36:39Z | |
| dc.date.available | 2018-06-08T08:36:39Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | https://dspace.megu.edu.ua:8443/jspui/handle/123456789/1379 | |
| dc.description.abstract | Marketing communications features on an example of the scope of catering in the article are disclosed. This experience is very important in the development of the scope of catering in the face of increasing competition. Studies have shown that many catering enterprises in the Russian Federation, particularly in Moscow as one of the most developing region are not ready for it. The tourist infrastructure will be developed through the use of such experience, which will attract foreign tourists. | en_US |
| dc.publisher | Zeszyty naukowe. – tom 8. – rocznik IV. – numer 1/2015. – Sucha Beskidzka, 2/2015. – С. 36–52. | en_US |
| dc.subject | Marketing communication policy, tourism infrastructure, catering. | en_US |
| dc.title | THE ROLE OF MARKETING COMMUNICATIONS IN PRACTICAL ACTIVITY OF ENTERPRISES OF TOURISM INFRASTRUCTURE (EXAMPLE OFCATERING) | en_US |
| dc.type | Article | en_US |
