DESIGN FUNCTIONS IN MODERN MARKETING = Функції дизайну в сучасному маркетингу

Abstract

Information technology has changed the space of the modern world, making it global, interactive and as a result communication has been transformed. Just right now new forms of communication technologies are being created and intensively developed, which are changing the previously formed design models and systems. The designer’s work begins with an analysis of the functions of the future design of the object, the goals and objectives of interaction with the consumer.