Abstract:
the process of mass communication, the Internet plays a special role, because its use makes it possible to create operational and universal data exchange systems. At the same time, the strategic importance of information involves not only its textual expression, but also the use of non-verbal means, including sounds and images. It is such information that makes it possible to create, store, process and transmit information, as a result of which there is room for further technological development and new opportunities for each user. Thus, after the popularization of the Internet, there is a popularization of hypertexts, including for its study in the scientific community.